? ????????? ???????? ?????? ????????? ?? ??? ?????? ???????????, ????? ? ??????????? ??? ? ??????????? ??????? ?????????? ????? ??? ????? ?? ??? ????? ?? ???????????? ????????????? ?? ???? ???????????. ??? ??? ???????? ??? ???????????? ???????? ????? ??? ?????????????? ???????? ??????, ? ?????????? ??????? ?? ?????? ?????????? ???????????. ?? ???? ?? ???????, ? ????????? ?????????? ???????? ?????????? ??? ? ????? ?????????? ??????????? ???????????? ?????????????? ?? ????????????? ?????? ??? ?????????.
?? ???????? ??????????? ??? ? ?????????? ??? ????????? ??????
??????? ?? ???????? industry reports, ?? 87% ??? ??????????? ??????? ??? ? ????? ???? ????????????? ????????? ??? ??? ??????? ???????? ??? ?????????. ????, ? ?????????? ???????? ???????? ??? ?????????? ????? ??????????????? ??? ???????????? ????? ??????? ????????. ???????????? ??? ????????? ?? ???????? ???? ? ???????? ??????? ???? analytics, ? ?????????????? ??? user journey ??? ? ??????? ?????????? ????? ????????????, ???????? ???????? ?????????? ??? ??????????? ???????.
? ????? ??? curated ???????????? ??? ??? ??????????? ?? ?????????? ?????
??? ??????? ????? ??? ???????? ??????????? ????? ??? ??????? ??? ?????????? ???????????? ??? ??? ???? ??????????, ???? ??? ??????? ???? ???????????. ??? ??????? ????, ? ????? ?????????????? ??? ?????????? ????? ??????? ??? ?????????? ??? ?? ????? ???? ???????????. ??? ??????????, ???????????? ??? ???????? ???????????? ? ??????????? ?????, ??? ???????? ????????? ??? ??????????? ??? ?? ?????????? ????? ?? ?? ????? ????.
? ????? ??? ???????? ????? ???? ???????? ??? ?????????? ??? ??? ?????????
???????????? ???????????? ???????? ??????????? ???????? ??? ?? ?? ??????????? ?????? ?? ????? ??? ?? ?????????? ???? ????????????? ??? ???????????? ?????????? ??????? ???? ????????? ??????? ??? ???????????????? ??? ??? ??????????. ????????, ? ??????? ?????????, ? ????? social media ??? ? ?????? ???????? ?? forums ??? blogs ?????????? ???? ???????? ????? ????????????, ???????? ??? ?????????? ??????? ??? ???? ?????????? ???????????.
????????, ??? ????? ?? ?????????? ??? ??????? ???????? ???;
??? ??? ??? ??????? ?????????? ????? ? ?????????????? ?????????? ??? ?????????? ?????????? ??? ???????? ?????. ?? ???? ?? ???????, ? ????????? ??????? ??? MakiSpin ????????? ??? ???????????? ??? ????????? ???? ??? ????? ?????? ?? ??????????? ??? ?? ???????????? ???? ??? ?? trends, ??? ??????????? ??? ??? ??????????? ???? ???? ??? digital marketing ??? ??? ???????? ???????????. ???? ??? ??????? ???????? ??? ??? ???????????? ??????, ?? ?????????????? ??????? ?? ?????????? ????????? ??????? ??? ???????? ??? ?? ???? ????????? ?? ?????????? ????????? ??? ???????? ???? ?????????? ??? ???????????.
?????????? ?????????? ??? industry insights
???????????? ?????? ??? digital retail (2024)
| ???? | ????????? | ?????????? |
|---|---|---|
| ?????????????? ??????????? | ????? AI ??? ???????? ?????????? ???????????? ??? ?????? | ???????? ???????? ??? ?????????? |
| ???????? ??????? ??????? | ?????????? social media, email ??? web | ?????????? ???????? ???????? ?????? |
| ?????????? AR/VR | ???????? ?????? ????????? ??? ????????? augmented reality | ???????? ??????????? ????????? |
?? ?????????? ????? ???????????? ?????????? ???????????? ?? ?????? ??? retail, ??????????? ??? ???????? ??? ???? ?? ?????? ?????????? ??? ?????????. ??? ???? ????????????? ??? ????????? ?? ??????????? ??????? ??? ??? ?????????, ? ????????? ?? ?????????? ?????????? ??? ? ??????? ????????? ????????? ?????????.
“???? ????? ??? digital ???? ?? ??????? ???????? ?? ???????? ?????, ? ????? ??? ? ?????????? ????? ?? ??? ?????? ???????? ??? ??? ????????.” – ????????? Industry Analyst
??? ?????? ????? ?? ???????? ??? ??????? ??? ?????????? ??? ?? ?????? ???????????? ?? ?? ????????? trends, ??????? ??? MakiSpin ???????? ????????? ?????? ????????.