Revitalising the Legacy of Spectator Sports: Insights from the Rise of Digital Engagement
Introduction: The Evolving Landscape of Live Sports Entertainment The history of spectator sports is a testament to cultural impact, community cohesion, and the evolution of media technology. Traditionally rooted in physical presence—stadiums, arenas, and cinemas—the spectator experience has undergone a profound transformation in recent decades. Digital platforms now redefine how audiences engage with their favourite …